副教務長

副 教 務 長 《 賴正能 》
電話:02-22368225 轉 82030
E-Mail:layjn@mail.shu.edu.tw
FAX:02-22360103

學  歷

  • 國立中山大學公共事務管理研究所博士

經  歷

  • 世新大學教學卓越中心主任
  • 世新大學全媒體中心主任

研究專長

  • 公關與公共事務、社會行銷、科普傳播

研究著作

  • 賴正能(2017年04月)。能源議題於媒體與公共領域現況與再現之研究。南大社會研究學報,第3卷第1期:27-52。
  • Cheng-Neng Lai (2016, Feb). Perspectives on Integrating Social Capital Resources and Networks into the Multiple Roles of Public Relations. Advances in Social Sciences Research Journal, 3(2) 70-74.
  • Cheng-Neng Lai. (2015).Getting Narrative to Go Green: The Role of Narrative Persuasion, Anthropomorphism and Information Type in “Energy” Advertising Message Design. 2015 International Conference on Energy, Signal Processing and Computer Science. Istanbul: Holiday Inn Istanbul city.
  • Cheng-Neng Lai (2014, Mar). The public radio of health communication: Extending the public relations through social capital in Taiwan. Public Relations Review, 40: 506-508.
  • Cheng-Neng Lai (2013, Jul). Sense of Community and Self-Rated Health: Mediating Effect of Social Capital. Sociology Mind, 3(3), 217-222.